SPARKED: Rebellious Leadership Beyond the Ordinary is a call to leaders who are done playing it safe — and ready to ignite real movement inside their teams, their organizations, and themselves.

MOST LEADERSHIP IS STUCK ON REPEAT

We’ve normalized a way of working (and leading) that looks productive on the surface, but feels hollow underneath.

Play it safe. Follow the model. Optimize what already exists.

It looks like progress, but rarely creates movement. And you can feel it.
This isn’t a talent problem. It’s a mindset problem. A spark problem.

Ready to spark something real?

If you’ve ever thought: “There has to be a better way to lead than this…,” this books is exactly what you need to read!

STOP PLAYING IT SAFE

SPARKED is not another leadership playbook filled with recycled frameworks and polished clichés. And it’s not a lifestyle manual with mantras you can write on t-shirts.

It’s a provocation.

A challenge to rethink how you show up — in your work, your decisions, your voice, and your impact.

Because this isn’t just about leadership titles.

It’s about a way of seeing. A way of moving. A way of refusing to drift through what’s been handed to you.

This is for leaders, yes. But it’s also for the ones leaning in.
The builders. The questioners. The ones who feel the gap between what is and what could be — and can’t ignore it.

Inside, you’ll learn how to:

• Challenge the “Ordinary Lie” that keeps leaders stuck

• Reframe uncertainty as fuel, not friction

• Move with purpose instead of waiting for permission

• Turn bold ideas into catalytic action

• Show up in a way that actually leaves a mark

This is about thinking differently. Acting decisively.
And becoming the kind of person who sparks movement — wherever you are.

Don’t Just Read It. Activate It.

Reading doesn’t spark change. Activation does. SPARKED was never meant to stay on the page. I't’s meant to move through people — into conversations, decisions, and the way you show up every day.

Because a sparked mindset doesn’t sit still. It spreads.

Bring SPARKED into your world through:

• Keynotes that challenge, disrupt, and reframe how people think

• Workshops that turn ideas into real, applied momentum

• Strategy sessions built for the moment you’re actually in—not the one on paper

This isn’t about inspiration that fades by Monday. It’s about ignition that carries.

THIS IS ME!

Hugo Pérez is the founder of Local Boy Co., a strategy-led creative studio helping brands and organizations move from forgettable to undeniable.

For more than two decades, he’s worked across industries — from global brands to higher education to startups—helping leaders find clarity, sharpen their voice, and build work that actually connects.

SPARKED is the culmination of that journey.
A manifesto shaped by real rooms, real pressure, and real transformation.