Using a Fractional CMO provides a leader that can…

• Develop, guide and direct branding, outreach, advertising & PR

• Structure and lead existing marketing teams, vendors & agencies

• Refine ideal audience targets through guided research & analysis

• Establish meaningful KPIs contributing towards organizational goals

• Uncover insights & approaches to differentiate org from competition

• Work with HR in finding qualified talent to build out marketing team

For organizations that are in need of an independent, outside perspective on their business and go-to-market strategy and tactics or campaign-based leadership on a major initiative.

Typically lasts 1-2 months with an average of 25-30 hrs./week.

For organizations that have an existing marketing team that needs executive level guidance, perspective, and leadership as they re-focus or re-frame their marketing efforts.

Typically lasts 2-3 months with an average of 10 hrs./week.

For organizations who are planning on filling a CMO role in the near future but want to get started now on major go-to-market activities while taking the time to find the right hire.

Typically lasts 4-6 months with an average of 15 hrs./week.