Hugo Pérez is a seasoned, agile, full-stack marketer and creative catalyst with a story that weaves across agencies and firms of all types, fueled by wide-ranging global experiences. He is an expert at finding the compelling thread in brand stories that make human connections come to life.

As a digital native, Hugo’s unique points of view and creative vision have allowed him to uncover new approaches & lead compelling initiatives that have impacted all types of audiences for wide-ranging client. His passion is leading teams as he learns alongside them. A civic-minded leader, passionately engaged in helping the next generation of leaders, Hugo is an active mentor, speaks frequently about storytelling in the marketplace, serves on a variety of boards, committees, and task forces, and serves on the faculty at various higher ed institutions.

Hugo Pérez
Founder & Chief Creative Strategist
hugo@localboycreative.com